Month: April 2017

Breaking Down Spotify’s Potential Non-IPO: Why Would the Company Roll the Dice on a Direct Listing?

April 10, 2017

On Thursday, the Wall Street Journal reported that Spotify — long rumored to be planning an IPO in the next year — might remix its plans. Instead, the report claimed the world’s largest streaming service would go public with a direct listing, rather than an Initial Public Offering, an option that is much more common for smaller companies that don’t expect a big publicity splash when entering the market, and one that is exceedingly rare for a company that, well, makes a big splash with just about every move it makes.

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Why Spotify Might Skip the Traditional IPO Process and Go Public Via a ‘Direct Listing’

April 6, 2017

If Spotify’s interest in a direct listing is genuine, it would also demonstrate that the Swedish company isn’t in need of the kind of cash that is typically raised by issuing new shares and selling them via¬†an IPO, said Santosh Rao, an analyst at Manhattan Venture Partners, a venture capital firm. “It does show that they might not need the money because they wouldn’t be issuing new shares,” Rao said in a phone interview. “But if you want real movement in the stock, if you want the stock to find its value, you have to go through the traditional bidding process.”

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This New Snapchat Feature Could Be the Boost Snap Inc. Needs

April 6, 2017

Snap Inc. has launched a new search function in its Snapchat app to help users more easily discover photo and video stories. This change moves Snap closer to becoming a major online video hub, and is likely to help the company increase advertising revenue and grow its user base.

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