Venture Bytes #6 – Time to Cross the Stream?

Month: March 2015

Venture Bytes #6 – Time to Cross the Stream?

on March 25, 2015

This week’s lead article Time to Cross the Stream? is on cord cutting and whether or not we have reached the tipping point in over the top (OTT) content delivery. Pundits and news reports say yes with increasing volume and certainty. Recent announcements from Apple, Dish, Sony and others notwithstanding, we believe cord cutting is still a marginal phenomenon. Report of the death of cable and satellite companies is greatly exaggerated.

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Venture Bytes #5 – A/B Testing – Optimization

on March 11, 2015

This week’s lead article, A/B Testing – Optimization, discusses the importance of A/B testing as a way to effectively maintain and grow a company’s user base in an increasingly competitive market. We currently see the largest and most sophisticated organizations generating huge returns to active users by collecting and analyzing key data on the growth of their own users.

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